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Search Engine Marketing

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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

Advertise with Search Ads, Banner Ads or Video ads!

Google advertising is your ultimate solution to market your products, services, mobile app or even event in Kenya, Worldwide or even specific locations & territories  Our campaigns are ran by Google Certified individuals with experience to meet your overall brand objectives of:

  • Raising awareness with targeted web traffic
  • Influencing consideration of your various offering products, services or solutions.
  • Driving sales
  • Influencing custom call-to-actions such as ‘ ‘Call’, ‘Get Directions’,  ‘Subscribe’ and many more.

Why is Google Ads your best bet in digital marketing in Kenya? Because the targeted audiences or prospective customers on Google already have buyer intent based on their search and browsing patterns.

Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.

Our PPC-based campaigns with Search Ads, Display/ Web Banner ads and Video are performance-based and our Google Certified agent(s) can get you up-and-running in less than an hour meaning you could start making sales at the end of the hour!

How do we add value to your business with Google ads?

  • We undertake running of Google ads on behalf of our clients in a systematic, data-driven approach that is proven to influence results along the buyer’s journey. Whether your objective is to get more quality leadsgenerate mass awareness/ buzz, app downloads or even influence sales, our campaigns will assist you achieve that.
  • Our campaigns are well-researched, continually optimized and most importantly, leverage data acquired to help the business owner to make informed business decisions based on the campaign analytics and findings that come in a campaign report at the end of the project.

Effectiveness of Google ads for your business in stats…

  • On average, internet users conduct 3-4 Google searches every single day (Single Grain, 2019)
  • Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)
  • 96% of Google’s revenue comes from advertising (Curvearro, 2020)
  • There are more than 2 million Google Ads accounts (PPC Statistics, 2019)
  • 65% of all high-intent searches result in an ad click
  • Search ads increase brand awareness by as much as 80% of companies use PPC to sell products directly to consumers
  • More than 7,000,000 advertisers use Google Ads PPC (KlientBoost, 2019)
  • 80% of all companies focus on Google Ads for PPC (WebFX, 2020)
  • 95.88% of Google searches are four words or more (Statista, 2020)
  • Google sees an average of 83,787 searches every second of the day (Internet Livestream, 2020)
  • PPC visitors are 50% more likely to buy than organic visitors
  • On average, businesses earn $3 for every $1.60 spent on AdWords

Where will your advertisement be displayed?

  • Advertising on Google will display your messaging on either or both the Search Network (Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app or Display Network (a variety of sites across the internet which ranges from blogs to news sites and even YouTube, referred to as the Google Display Network – GDN)

Read more on: How To Advertise on Google for Your Business, Services or Products

What we observe while running Google ads for different campaigns

  • We observe the buyer’s journey and develop campaigns for different objectives e.g ‘Awareness campaigns’, ‘Conversion Campaigns’ and even ‘Delightment Campaigns’. If you sell a product or service that consumers are not likely to purchase immediately, we ensure that your brand stays top-of-mind for prospects as they consider making a purchase in the future along the buyer’s journey.
  • Observing a data-driven approach – Our Google certified agents begin by setting up the campaign correctly on the Google Ads dashboard, then go ahead to include conversion tracking, optimize budgets and keyword-bids – all to acquire unique data-sets that you the client can re-use and continually optimize for better results in the form of data.
  • Accurate audience targeting – Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. We assist clients select from a wide range of categories — such as fans of sport and travel, people shopping for vehicles or real estate property, or specific people that have visited your website. Google Ads will show your messaging to people who are likely in the selected categories.
  • Continual Ad Optimization – To ran a successful campaign in both the short and long-run, you require to optimize your messaging to fit your audience preference. The success of our campaigns is the result of doing the right things over and over and over again, month after month after month.
  • We undertake A/B Testing – To better understand what work best for our clients with Google advertising in Kenya, we ensure to include 2 or more rotate-able ads at the same quoted cost.

Feel free to talk to us

We offer certified digital services and solutions that are certified and are either one-off or renewable monthly. 


 Call Now!  +254721375913